An ad-free Educational Platform Offering Access to Restored Vintage Photographs and Prints Documenting New York's Rich History.
Expertly Curated by Joseph A. Gornail & Steven D. Garcia of Fine Print New York • 315 Madison Avenue • Email Us • 212.619.5446

1974: Houston Street & Lafayette: Vibrant Wall Paintings & Building Advertisements

Explore the vibrant wall paintings of Houston Street, NYC in 1974, a symbol of the era's style and a cornerstone for films, rich artistic heritage
Image Restoration Mode:  

In 1974, Houston Street, nestled between Lafayette and Broadway in New York City, transformed into a visual icon through the vibrant wall paintings and advertisements that graced its buildings. These artistic expressions, capturing the era’s cultural zeitgeist, not only adorned the urban landscape but also set stages for various films, embedding the street’s visuals into the collective memory of that time. This blend of art and advertising on Houston Street highlighted the city’s thriving creativity, turning it into a magnet for both locals and visitors enchanted by its distinctive allure.

The street art of Houston Street in 1974 exemplified New York City’s style, heralding an era where public art significantly shaped the urban environment. This period viewed the city as an open canvas, allowing artists to delve into social, political, and personal themes, thereby enriching public understanding and appreciation of street art. The transformation of Houston Street into a vibrant art hub not only enhanced its beauty but also ignited discussions on art’s role in public domains, cementing NYC’s position as a cultural vanguard.

Photographs capturing the wall paintings and advertisements on Houston Street from 1974 stand as a tribute to a transformative era in NYC’s history, showcasing when art became a fundamental element of the cityscape. These snapshots encapsulate a city evolving, brimming with innovation and a zeal to communicate visually. The murals’ lasting charm resides in their power to encapsulate the period’s vibrancy, providing a glimpse into the past that continues to influence future generations.

Houston Street’s artistic legacy, enriched by both art and advertisements, marks a pivotal chapter in NYC’s cultural story. Serving as a backdrop for countless films, these painted walls immortalize a unique time when the city’s streets transformed into open-air galleries, intertwining daily life with art. This artistic bloom on Houston Street highlights New York City’s continuous growth as a hub of artistic expression and innovation, reflecting the 1970s’ lasting impact on its urban and cultural landscape.

Bonus: The iconic DKNY mural advertisement, unveiled in 1992 at the corner of Houston Street and Broadway, emerged as a striking visual emblem of New York City for many years. This distinctive mural, showcasing the NYC skyline and the Statue of Liberty, underscored DKNY’s initiative to intertwine its brand identity with the city’s vibrant image. A cherished landmark until its covering in 2008, the mural’s fusion with street art enriched New York City’s visual narrative, marrying commercial aesthetics with artistic creativity to forge a landscape deeply emblematic of the city’s cultural and historical essence.

Image Credit: Danny Lyon. Reprinted with permission.
Restoration Credit: This image has been digitally repaired by Fine Print Design Studio.

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Frequently Asked Questions

What Defines History101.nyc? Explore NYC's Historical Journey

Welcome to "History101.NYC," an unparalleled online gallery featuring the beginnings of New York City, exquisitely restored by the experts at Fine Print New York. This exclusive collection vividly resurrects key historical moments, celebrating the city's rich history and diverse cultural heritage. Each meticulously crafted piece in our gallery offers a genuine look into NYC's past, embodying exceptional artistic skill and meticulous attention to detail.

Dive into our archives for a selection of exclusive, premium-quality art prints, encompassing a range of vintage photos, historical images, and rare lithographs unique to our site. These curated artworks narrate the dynamic evolution of the Big Apple, providing history enthusiasts and art collectors with a rare opportunity to own a part of NYC's illustrious legacy. Don't miss the chance to explore and acquire these captivating representations of New York City's historical journey.

Who Are the Founders of History101.nyc? Discover the Creators

Joseph Gornail, a printer/photographer and founder of Fine Print New York, grew up in SoHo, Manhattan. Part of a long lineage of NYC printers, he learned the craft of printing as a teenager. Joseph's pivotal role in the New York printing industry began while working for Dolo Records/Stretch Armstrong in 1996. He then founded All City Marketing & Printing, and in 1999, co-founded the iconic streetwear brand "Orchard Street" with Benjamin Holloway and Greig Bennett. In 2004, Joseph established Fine Print NYC, a top-tier commercial printing company in New York. It launched with a major project for Nike, showcasing resilience and innovation in the digital age.

Steven Garcia, esteemed designer/illustrator and creative director at Fine Print New York, hails from Bushwick, Brooklyn. An alumnus of Fashion Industries High School and F.I.T., Steven's impressive career trajectory includes his tenure as a sought-after professional retoucher and storyboard artist at Saatchi & Saatchi in 1995. His entrepreneurial spirit led to the inception of ShinyDesign in 1998, later aligning with Fine Print in 2004 as their primary design partner. Steven's portfolio boasts collaborations with high-profile brands like Snapple, The Waldorf Astoria, and Sony, making him a prominent figure in New York's advertising and design landscape.

Together, Joseph & Steven spearhead the History101.nyc project, a groundbreaking digital archive since 2006. Their longstanding partnership dates back to 2001, when Joseph managed The New York City Urban Experience, an influential art gallery & museum at 85 South Street, and Steven curated, both contributing to New York City's vibrant cultural scene. This venue, owned by Mike Saes of the Nike Bridge Runners and True Yorkers, was a cornerstone for urban art and history enthusiasts.

What Time Periods, Eras, Decades of NYC History are available?

We cover a vast span of New York City's history, from its inception as New Amsterdam to the vibrant late 1980s. Our artists are actively working on expanding our collection to include photos from the 90s up to the present day.

Here's our current coverage list, showcasing the city's evolution:

Dutch Era: When New York Was New Amsterdam

NYC in the 1600s

Georgian Era

NYC in the 1700s • NYC from 1800 to 1840NYC in the 1840s • 

Victorian Era

NYC in the 1850s • NYC in the 1860s • NYC in the 1870s • NYC in the 1880s

Progressive Era

NYC in the 1890s • NYC from 1900 to 1905 • 1905 to 1910 • 1910 to 1915 • 

World War 1

NYC from 1915 to 1920

Art Deco

NYC from 1920 to 1925 • NYC from 1925 to 1930

Depression Era

NYC from 1930 to 1935 • NYC from 1935 to 1940

World War 2

NYC from 1940 to 1945

MidCentury Modern Era

NYC from 1945 to 1950 • 1950 to 1955 • 1955 to 1960 • 1960 to 1965 • 1965 to 1970

Energy Crisis

NYC from 1970 to 1975 • 1975 to 1980

Reagan Era

NYC from 1980 to 1985 • 1985 to 1990

Each period is richly represented through a variety of art mediums, offering a comprehensive and immersive historical journey of NYC. This chronological approach provides enthusiasts and scholars a unique lens into the city's architectural, cultural, and social developments.

How many historical Images are on this site?

There are currently 789 photos, lithographs, illustrations and maps on this site. Each one has been digitally restored and cleaned up by hand, which makes this collection truly unique.

Can I License Any of These Images?

Digital licenses are available for educational institutions (schools, universities, non-profit organizations). Please contact legal@fineprintnyc.com to discuss conditions for licensing.

NOTE: Any form of commercialization or redistribution of these images, either as tangible goods or third party licenses, is expressly forbidden.

Can I purchase prints of the historical images available on the site?

History101.nyc is an ad-free and non-profit learning resource. We do not sell prints of these images. All operational costs are covered by Fine Print NYC

Do you accept admissions to this collection?

Absolutely! Feel free to send us an email with a preview of the image and we will let you know if it's a good fit for the archives.

How do you handle feedback or corrections regarding the historical context of images?

We welcome any feedback that you may have. If it proves to be historically accurate the changes will be reflected on the site shortly after our correspondence.

Do you collaborate with other historical societies or archives?

We have collaborated with NYC's Municipal Archives, The Tenemant Museum, Bronx Historical Society and a number of prominent NYC photographers to produce a series of limited edition postcards which free of charge, but only available via street distribution, primarily in Manhattan.

Do you also provide image restoration as a service for personal photos?

Yes, we can repair, restore and cleanup your old family photos, slides and negatives. You can either send us the digital files or the original photos to be professionally scanned.

Can you repair any type of image damage?

We can restore just about any level of damage or signs of aging, within reason. As long as most of the photo is intact we cn work with it. The one flaw we cannot fix is source material that is blurry. A poorly take photo can only be improved so much.

@History101NYC

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History101.NYC is an ad-free learning resource available to the public at no charge.
This project is dedicated to exploring New York’s fascinating heritage through the restoration of vintage photographs and prints.